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Inside Audi's Push to Take Over Hollywood

They cite movies, TV shows and events that we have been involved with. It puts Audi in the conversation." Audi's understated, form-follows-function designs also sync perfectly with Hollywood's post-recession aversion to unvarnished bling. "I wanted something that wasn't gaudy but comfortable and elegant," says Mauricio Umansky, CEO of high-end real estate firm The Agency. Adds Elektra Records president Jeff Castelaz, who drives an S5: "Audi has done an incredible job building rocket-fast cars that don't look ostentatious or lame.
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